Kamu kurumları için tasarlanmış modern proje ve iş birliği merkezi
WHO WE WORK WITH
WHO WE WORK WITH

Public Institutions*

For public projects, city programmes and public assets, private-sector participation becomes lasting social value when public benefit, impartiality, explainability and stakeholder trust are assessed together.

For public projects, city programmes and public assets, private-sector participation becomes lasting social value when public benefit, impartiality, explainability and stakeholder trust are assessed together.

For public projects, city programmes and public assets, private-sector participation becomes lasting social value when public benefit, impartiality, explainability and stakeholder trust are assessed together.

For public institutions, local governments and publicly affiliated organisations, sponsorship is a sensitive partnership field where public value and corporate participation are managed within the right limits.

For public institutions, local governments and publicly affiliated organisations, sponsorship is a sensitive partnership field where public value and corporate participation are managed within the right limits.

Public Value and Stakeholder Trust
Public Value and Stakeholder Trust
Public Partnership Governance
Public Partnership Governance

A model that protects public value and manages brand participation within the right limits.

A model that protects public value and manages brand participation within the right limits.

In partnerships with public visibility, brand participation should be assessed not only as a support relationship, but through public benefit, role clarity, communication limits and measurable results.

In partnerships with public visibility, brand participation should be assessed not only as a support relationship, but through public benefit, role clarity, communication limits and measurable results.

In partnerships with public visibility, brand participation should be assessed not only as a support relationship, but through public benefit, role clarity, communication limits and measurable results.

Public, brand, society: Common Ground.
Public, brand, society: Common Ground.

  • Public Value

    What the partnership means for society, the city, the institution and the brand should be clear at the start.

  • Public Value

    What the partnership means for society, the city, the institution and the brand should be clear at the start.

  • Corporate Participation

    With which limits, which rights and which responsibilities the private sector joins the process must be defined clearly.

  • Corporate Participation

    With which limits, which rights and which responsibilities the private sector joins the process must be defined clearly.

  • Rights Limits

    Brand use, naming rights, category relationship and communication spaces should be treated with limits that fit public sensitivity.

  • Rights Limits

    Brand use, naming rights, category relationship and communication spaces should be treated with limits that fit public sensitivity.

  • Transparent Process

    The flow of decision, approval, delivery and reporting should be trackable and explainable for stakeholders.

  • Transparent Process

    The flow of decision, approval, delivery and reporting should be trackable and explainable for stakeholders.

  • Measurable Result

    What the partnership produces should be made visible and reportable.

  • Measurable Result

    What the partnership produces should be made visible and reportable.

  • Public Value

    What the partnership means for society, the city, the institution and the brand should be clear at the start.

  • Corporate Participation

    With which limits, which rights and which responsibilities the private sector joins the process must be defined clearly.

  • Rights Limits

    Brand use, naming rights, category relationship and communication spaces should be treated with limits that fit public sensitivity.

  • Transparent Process

    The flow of decision, approval, delivery and reporting should be trackable and explainable for stakeholders.

  • Measurable Result

    What the partnership produces should be made visible and reportable.

Between Public, Brand and Society

Between Public, Brand and Society

Between Public, Brand and Society

In sponsorships with public institutions, the decisive point is where the brand stands in the project, which rights it uses, within which limits it communicates, and what emerges at the end. When this structure is clear from the start, the public role, the brand’s contribution, rights usage, decision flow and reporting become easier to understand.

Public Value

The value created in public projects cannot stay limited to visibility. The concrete benefit the project provides to society, the institution and the brand should be defined clearly, and those gains should be secured throughout the process.

Public Value

The value created in public projects cannot stay limited to visibility. The concrete benefit the project provides to society, the institution and the brand should be defined clearly, and those gains should be secured throughout the process.

Public Value

The value created in public projects cannot stay limited to visibility. The concrete benefit the project provides to society, the institution and the brand should be defined clearly, and those gains should be secured throughout the process.

The Right Limits

Brand integration, communication spaces, naming rights, category relationship and visibility standards should be bound to clear rules from the start. Every stakeholder’s role, limits and authority to represent should be made unambiguous.

The Right Limits

Brand integration, communication spaces, naming rights, category relationship and visibility standards should be bound to clear rules from the start. Every stakeholder’s role, limits and authority to represent should be made unambiguous.

The Right Limits

Brand integration, communication spaces, naming rights, category relationship and visibility standards should be bound to clear rules from the start. Every stakeholder’s role, limits and authority to represent should be made unambiguous.

Process

Decision and approval mechanisms among public, brand, rights holder and other stakeholders should be structured at the start. Approval, delivery, handover and reporting stages should be managed with a clear workflow, free of ambiguity.

Process

Decision and approval mechanisms among public, brand, rights holder and other stakeholders should be structured at the start. Approval, delivery, handover and reporting stages should be managed with a clear workflow, free of ambiguity.

Process

Decision and approval mechanisms among public, brand, rights holder and other stakeholders should be structured at the start. Approval, delivery, handover and reporting stages should be managed with a clear workflow, free of ambiguity.

Measurement

Project outputs cannot be reduced to simple visibility metrics. Participation, reach, complete delivery of rights, social impact and the return on corporate investment should be made measurable and reportable on concrete data.

Measurement

Project outputs cannot be reduced to simple visibility metrics. Participation, reach, complete delivery of rights, social impact and the return on corporate investment should be made measurable and reportable on concrete data.

Measurement

Project outputs cannot be reduced to simple visibility metrics. Participation, reach, complete delivery of rights, social impact and the return on corporate investment should be made measurable and reportable on concrete data.