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Services

Sponsorship Portfolio Management*

We assess sponsorship investments together with brand goals, commercial return, risk and measurement criteria.

Portfolio management
Portfolio management

A sponsorship portfolio becomes manageable when goals, risk, budget and measurement criteria are looked at together.

We analyse your current sponsorships, new opportunities and budget allocation through audience, brand fit, commercial potential, data access, risk and measurement capacity.

Review your portfolio

Review your portfolio

Review your portfolio

Portfolio Visibility

Sponsorships sit in a single view. How much budget is allocated to which project, which rights are acquired and which results are expected becomes clear.

Portfolio Visibility

Sponsorships sit in a single view. How much budget is allocated to which project, which rights are acquired and which results are expected becomes clear.

Budget Priority

Not every sponsorship opportunity has the same value. Which projects receive budget, on what grounds and with what priority is assessed together.

Budget Priority

Not every sponsorship opportunity has the same value. Which projects receive budget, on what grounds and with what priority is assessed together.

Risk Control

A sponsorship decision is not made on opportunity alone. Reputation risk, category limits, contractual obligations, stakeholder sensitivity and delivery capacity are treated together.

Risk Control

A sponsorship decision is not made on opportunity alone. Reputation risk, category limits, contractual obligations, stakeholder sensitivity and delivery capacity are treated together.

Measurement Standard

Success criteria are defined from the start for every sponsorship. Visibility, audience, data access, commercial result and reporting expectation are tracked in the same framework.

Measurement Standard

Success criteria are defined from the start for every sponsorship. Visibility, audience, data access, commercial result and reporting expectation are tracked in the same framework.

Renewal and Exit

Continuing a sponsorship is not automatic. Performance, cost, risk, new opportunities and its place in the portfolio are assessed together to decide whether to continue, grow or exit.

Renewal and Exit

Continuing a sponsorship is not automatic. Performance, cost, risk, new opportunities and its place in the portfolio are assessed together to decide whether to continue, grow or exit.
Golinbo
A trade event where sponsor brands meet visitors