CIVIL IMPACT PROGRAMMES

In civil-society and foundation programmes, partnership is built with impact, rights and reporting

In partnerships among NGOs, foundations and brands, programme purpose, rights package, visibility limits, roles and reporting should be clear from the start.

CIVIL IMPACT PROGRAMMES

In civil-society and foundation programmes, partnership is built with impact, rights and reporting

In partnerships among NGOs, foundations and brands, programme purpose, rights package, visibility limits, roles and reporting should be clear from the start.

A field officer meeting the local community in a social-impact programme

Results Focus

It becomes clear which goal, which audience and which measurement setup social benefit is tied to.

Volunteers taking part in a charity run

Corporate Partnership

NGO and foundation programmes are organised around the brand’s expectations on reputation, fit, rights package and reporting.

Volunteers taking part in a charity run

Corporate Partnership

NGO and foundation programmes are organised around the brand’s expectations on reputation, fit, rights package and reporting.

Volunteer team members working on community projects

Reporting Setup

Roles, communication limits, rights fulfilment and the reporting calendar are defined from the start.

CIVIL SOCIETY / FOUNDATION PROGRAMMES
Social impact becomes sustainable corporate value when it is structured correctly.
Impact Measurement
Rights package
Reporting

Corporate partnership strengthens when programme purpose and the measurement setup are clear

In civil-society and foundation programmes, corporate participation is not only a support relationship. The partnership strengthens when programme purpose, rights, visibility limits, impact indicators and reporting are defined together.

A partnership is strengthened by a clear setup, not by goodwill alone.
Civil society and foundation programmes

Social benefit,
becomes measurable through partnership management.

Foundations, associations and social-impact programmes carry a strong purpose. But if the rights package, visibility limits, reporting and measurement the brand expects are not clear, the partnership will not last.

A partnership is strengthened by a clear setup, not by goodwill alone.

Impact and trust focus
Smiling man with windswept red hair outdoors, wearing a black jacket and green backpack. Bright sunlight and a blurred natural background convey joy and adventure.
Çevre temizliği etkinliğine katılan çocuklar ve gönüllüler
Çevre temizliği etkinliğine katılan çocuklar ve gönüllüler
Decision areas in NGO and foundation programmes

In civil-society partnerships, the decision is built on purpose, stakeholders, rights, data, visibility and reporting.

In civil-society partnerships, the decision is built on purpose, stakeholders, rights, data, visibility and reporting.

Programme Design

Programme Design

Programme value is formed when the social goal, the audience and the brand contribution are defined together.

Programme value is formed when the social goal, the audience and the brand contribution are defined together.

Visual showing the growth of public-benefit programmes
Ağaç dikimi sırasında ölçülebilir sosyal etki oluşturan gönüllü çalışması

Measurable social output

Social benefit becomes visible when it is tracked with output and outcome indicators.

Ağaç dikimi sırasında ölçülebilir sosyal etki oluşturan gönüllü çalışması

Measurable social output

Social benefit becomes visible when it is tracked with output and outcome indicators.

An analyst reviewing social-impact data and reporting
An analyst reviewing social-impact data and reporting

Foundation and NGO Readiness

Foundation and NGO Readiness

For a corporate partnership, the programme narrative, delivery capacity, rights package and reporting structure are prepared together.

For a corporate partnership, the programme narrative, delivery capacity, rights package and reporting structure are prepared together.

Corporate Participation Model

Corporate Participation Model

In brand participation, expectation, visibility limits, communication language and the sharing of responsibility are made clear from the start.

In brand participation, expectation, visibility limits, communication language and the sharing of responsibility are made clear from the start.

Stakeholder representatives in a corporate partnership programme

Results and Reporting

Results and Reporting

SDG links, output indicators, impact tracking and the reporting trail are treated in the same order.

SDG links, output indicators, impact tracking and the reporting trail are treated in the same order.

A tree representing sustainability and long-term social impact
A tree representing sustainability and long-term social impact

Sustainable programme model

Sustainable programme model

Instead of one-off support, a renewable programme is built.

Instead of one-off support, a renewable programme is built.

Practice areas
Civil society and foundation programmes

In NGO and foundation partnerships, the core issue is to set purpose, rights package, impact and reporting clearly.

Purpose Clarity

Which social goal, which audience and which corporate contribution the programme is tied to should be clear.

Rights and benefits

The supporting institution’s rights, communication spaces and limits are defined from the start.

Impact Measurement

Reporting quality improves when output, result and impact indicators are separated.

Stakeholder Order

When roles on the NGO, foundation, brand, public and society side are clear, the partnership proceeds more soundly.

Programme preparation
Programme preparation

Programme purpose, audience, delivery capacity, rights package and reporting become clear before the corporate partnership.

Programme purpose, audience, delivery capacity, rights package and reporting become clear before the corporate partnership.

background
Results narrative

The social purpose becomes a meaningful partnership for brands through measurable outputs and regular reporting.

background
Results narrative

The social purpose becomes a meaningful partnership for brands through measurable outputs and regular reporting.

Programme setup

The sponsorship, rights, visibility, impact and reporting of an NGO or foundation programme are treated together.