Woman In The Garden
Sponsorluk haklarının değeri ve anlaşma yapısının ele alındığı iş oturumu
Services

Valuation and Deal Structuring*

A right whose value has not been calculated produces uncertainty in the deal, not bargaining power.
A right whose value has not been calculated produces uncertainty in the deal, not bargaining power.
A right whose value has not been calculated produces uncertainty in the deal, not bargaining power.

The value of a sponsorship agreement cannot be explained by logo visibility alone. Real return becomes visible when rights scope, category limits, usage period, data access, delivery responsibility and the measurement model are assessed together.

The fee gains meaning when the rights package is clear.

The fee gains meaning when the rights package is clear.

The fee gains meaning when the rights package is clear.

The most common mistake in sponsorship agreements is to treat a list of rights as value. Logo use, visibility assets, content rights, hospitality, data access or category exclusivity is not enough on its own. What each right produces for the brand, what revenue it can generate for the rights holder, and how it will land in practice must be seen separately.

The most common mistake in sponsorship agreements is to treat a list of rights as value. Logo use, visibility assets, content rights, hospitality, data access or category exclusivity is not enough on its own. What each right produces for the brand, what revenue it can generate for the rights holder, and how it will land in practice must be seen separately.

Golinbo builds this balance before the agreement. By assessing the value, limits, commercial return and feasibility of rights in the same framework, it creates a basis for more robust sponsorship agreements.

Golinbo builds this balance before the agreement. By assessing the value, limits, commercial return and feasibility of rights in the same framework, it creates a basis for more robust sponsorship agreements.

Rights Scope

What matters in the agreement is not only which rights are granted, but where, how and for how long they will be used. Unclear rights scope later produces problems for both brand and rights holder.

Category Limit

Commercial Return

Delivery Responsibility

Measurement and Reporting