Tribünleri dolduran taraftarların takip ettiği profesyonel futbol karşılaşmas
Sports clubs, leagues and federations are not only competition organisers; they are platforms that produce fan loyalty, media impact, local identity and brand trust.
In these programmes, sponsorship value becomes clear when rights scope, fan relationship, media impact, category structure and measurement capacity are treated together.
Practice Areas
Practice Areas
SPORTS
SPORTS

Sponsorship partnerships in sport

Sponsorship partnerships in sport

Sponsorship partnerships in sport

Basketbol organizasyonunda mücadele eden profesyonel sporcular
Basketbol organizasyonunda mücadele eden profesyonel sporcular
Takım logosu taşıyan spor giyim ürünleri ve lisanslı kulüp ürünleri
Two leather crossbody bags laid flat on a neutral surface — one in tan brown and one in cream beige — with gold hardware details.
Takım logosu taşıyan spor giyim ürünleri ve lisanslı kulüp ürünleri
Value Map in Sport
Value Map in Sport

The true value of sport is performance, fan loyalty, media impact and corporate partnerships when they are assessed together.

Value Layers in Sport

Sports sponsorship is being redefined around fan data, media impact, category rights and measurable performance.

Sports sponsorship is being redefined around fan data, media impact, category rights and measurable performance.

For clubs and federations, value is formed when on-field performance is assessed together with fan loyalty, broadcast visibility, match-day experience, digital touchpoints and category rights.

For clubs and federations, value is formed when on-field performance is assessed together with fan loyalty, broadcast visibility, match-day experience, digital touchpoints and category rights.

Binlerce taraftara ulaşan spor organizasyonlarının merkezi olan stadyum yapısı
Taraftar etkileşimi ve medya erişimi sağlayan büyük ölçekli spor tesisi
Market Reality in Sport

In sports sponsorship, decision logic is moving from volume to quality.

Decision Quality

Globally, sports sponsorship criteria are no longer limited to visibility; they are shaped around fan data, category fit, media impact and measurable performance.
Globally, sports sponsorship criteria are no longer limited to visibility; they are shaped around fan data, category fit, media impact and measurable performance.

Measurement Pressure

ROI, ROO, media value and fan behaviour are gaining more weight in renewal decisions.
Performance Measurement

Measurement Pressure

ROI, ROO, media value and fan behaviour are gaining more weight in renewal decisions.
Performance Measurement

Measurement Pressure

ROI, ROO, media value and fan behaviour are gaining more weight in renewal decisions.

Portfolio Consolidation

Brands are moving from a larger number of smaller deals toward fewer, stronger partnerships.
Portfolio Quality

Portfolio Consolidation

Brands are moving from a larger number of smaller deals toward fewer, stronger partnerships.
Portfolio Quality

Portfolio Consolidation

Brands are moving from a larger number of smaller deals toward fewer, stronger partnerships.

Year-round engagement

Stadium, broadcast, digital channel and community programmes create a value space through the season and out of season.
Touchpoints

Year-round engagement

Stadium, broadcast, digital channel and community programmes create a value space through the season and out of season.
Touchpoints

Year-round engagement

Stadium, broadcast, digital channel and community programmes create a value space through the season and out of season.
Touchpoints

Year-round engagement

Stadium, broadcast, digital channel and community programmes create a value space through the season and out of season.
Partnership Management
Partnership Management

Professionalism in sports partnerships comes from treating rights, categories, fan data and performance in the same process.

Rights Inventory

Kit, pitch, venue, broadcast, digital, hospitality and content rights do not carry the same value. For clubs and federations, the first step is to classify these rights by category, touchpoint and usage limit.
Rights areas
Professional football stadium with fans, broadcast visibility and sponsorship rights
Which right, which category, which touchpoint?

Renewal Performance

Performance tracking

Category Fit

The right match

Fan engagement

Experience spaces

Rights Packaging

Revenue model

Rights Inventory

Kit, pitch, venue, broadcast, digital, hospitality and content rights do not carry the same value. For clubs and federations, the first step is to classify these rights by category, touchpoint and usage limit.
Rights areas
Professional football stadium with fans, broadcast visibility and sponsorship rights
Which right, which category, which touchpoint?

Renewal Performance

Performance tracking

Category Fit

The right match

Fan engagement

Experience spaces

Rights Packaging

Revenue model

Rights Inventory

Kit, pitch, venue, broadcast, digital, hospitality and content rights do not carry the same value. For clubs and federations, the first step is to classify these rights by category, touchpoint and usage limit.
Rights areas
Professional football stadium with fans, broadcast visibility and sponsorship rights

Renewal Performance

When ROI, ROO, media value, fan behaviour and brand goals are not tracked regularly, the renewal value of the partnership weakens.

Performance tracking

Category Fit

Not every brand category builds the same value with a club or federation. Fit becomes clear when audience, visibility assets, category rights and business goals are assessed together.

The right match

Fan engagement

Match day, digital, content and community programmes carry sponsorship value across different touchpoints.

Experience spaces

Rights Packaging

When rights are packaged correctly, a property’s sponsorship revenue is priced, compared and tracked more clearly.

Revenue model
Spor kurumlarında marka iş birliklerini temsil eden lisanslı ürün ve medya deneyimi
Sports Partnerships
Sports partnerships need disciplined management.

A growing sports sponsorship market creates more opportunity for clubs and federations, and higher expectations. Brands now look not only for visibility, but for measurable performance, category fit, fan data and regular reporting.

Approach

Turning the rights, fan, media and category value of clubs and federations into partnerships that are clear for brands, consistent for the property and reportable.