Practice Areas
Practice Areas
Mega Events

Sponsorship, rights and official partnership in mega events

Mega events are organisations that build large-scale value relationships among rights holders, host cities, brands, broadcasters and public stakeholders.
Mega events are organisations that build large-scale value relationships among rights holders, host cities, brands, broadcasters and public stakeholders.

The Olympics, international tournaments, major festivals, fairs and city-scale events are platforms that do more than create attendance; they produce city reputation, broadcast value, brand partnership and demonstrable outputs.

The Olympics, international tournaments, major festivals, fairs and city-scale events are platforms that do more than create attendance; they produce city reputation, broadcast value, brand partnership and demonstrable outputs.

Uluslararası festival sahnesinde gerçekleşen büyük ölçekli eğlence organizasyonu
BG Image
PRACTICE AREAS / MEGA EVENTS
In mega events, value is formed together with the official partnership programme, rights layers, category structure, broadcast scale, host-city impact, participant data and post-event outputs.

This needs a multi-stakeholder operating model among organising committees, rights holders, host cities, public institutions, brands, broadcasters and delivery partners. In the Olympics, world-scale tournaments, major fairs, international congresses, city festivals and culture-and-arts events, sponsorship value does not come from a single visibility asset, but from managing all rights and touchpoints together.

Let’s Discuss Event Value

Let’s Discuss Event Value

Let’s Discuss Event Value

Let’s Discuss Event Value

Rights Structure

Naming rights, category ownership, official partnership and usage rights.

Rights Structure

Naming rights, category ownership, official partnership and usage rights.

Broadcast Scale

Live broadcast, digital distribution, content amplification and media value.

Broadcast Scale

Live broadcast, digital distribution, content amplification and media value.

Host City

Host-city positioning, public stakeholders and city reputation.

Host City

Host-city positioning, public stakeholders and city reputation.

Lasting Value

Economic, social and corporate value after the event.

Lasting Value

Economic, social and corporate value after the event.
MEGA EVENT ECONOMY
In mega events, value is set by rights structure, stakeholder roles, broadcast scale, category limits and post-event outputs.

Host City

The host city affects event value through transport, accommodation infrastructure, public visibility, the local economy, venue use and international perception.
Host-city impact
A city view showing how major events affect the local economy and visitor traffic
The city is an important part of event value.

Rights and partnership model

Official partnership

Broadcast and Media Scale

Global reach

Brand Usage Rights

Brand layers and brand safety

Impact and Legacy

Lasting value

Host City

The host city affects event value through transport, accommodation infrastructure, public visibility, the local economy, venue use and international perception.
Host-city impact
A city view showing how major events affect the local economy and visitor traffic
The city is an important part of event value.

Rights and partnership model

Official partnership

Broadcast and Media Scale

Global reach

Brand Usage Rights

Brand layers and brand safety

Impact and Legacy

Lasting value

Host City

The host city affects event value through transport, accommodation infrastructure, public visibility, the local economy, venue use and international perception.
Host-city impact
A city view showing how major events affect the local economy and visitor traffic

Rights and partnership model

Naming rights, official partnership, category ownership, supplier status, broadcast and usage rights become clear together. In mega events, value appears when the scope and limit of each right is defined correctly.

Official partnership

Broadcast and Media Scale

Live broadcast, digital distribution, social media, content rights and media repeats carry the brand value of mega events beyond the event venue.

Global reach

Brand Usage Rights

If category limits are not clear, role confusion, visibility overlap and unauthorised brand use appear. That is why sponsor/partner statuses, usage rights and brand limits should be defined from the start.

Brand layers and brand safety

Impact and Legacy

The value of mega events does not end on closing day. Economic impact, city reputation, participant data, infrastructure use and brand memory are also tracked after the event.

Lasting value
OFFICIAL PARTNERSHIP PROGRAMME

In mega events, professionalism starts when it is clear with which status, which rights and at which scale brands take part.

In the Olympics, world cups, continental tournaments, major fairs and international festivals, value is assessed through official partnership layers, category exclusivity, broadcast scale, host-city impact, participant data and post-event reporting capacity.

Plan the Official Partnership Programme

Plan the Official Partnership Programme

Rights, categories, broadcast and demonstrable value
Sponsor markaların görünür olduğu deneyim ve networking alanı